Psst! Rumour has it…
- Lady Gaga is going to be in an episode of The Simpsons
- She can manage the marketing strings
- She is the queen of product placement
For the latest episode of the 23rd season of The Simpsons, Lady Gaga will be honoured in an episode entitled « Lisa goes Gaga ». This episode will air on Mai 20th in the United States.
In this episode, the star will have 18 different outfits: dress made of meat, live birds, a flame-throwing bra, everything will revolve around what is « Gaga ». Even Maggi, the baby of the family, will mimic the pop star putting her teats pointing forward on her chest.
We have to notice that Lady Gaga is far from being a trivial persona. Under the extravagance she is a master of marketing. Indeed, on Facebook she has 35 million fans, on Twitter over 10 million followers and YouTube she reaches 143 million views.
Her assets:
The persona: Lady Gaga is far from pretending to be a good girl. She is quirky and unconventional. She does not hesitate to shock and it is this part of her more than unusual and strange personality that contributes to the buzz.
Her website: it is composed of thoughtful touches for her followers:
- Photos of Lady Gaga
- Messages: to sell her album
- Links to social networks
- News of the star
- The Gaga shop
- Comment my dear little monsters!
Social Networks: Lady Gaga seems very accessible
- Facebook: With 35 million fans, Lady Gaga’s fan page is one of the top 20 largest Facebook pages
- Twitter: With more than 10 million followers, Lady Gaga’s Twitter account has the largest number of followers.
Partners: Lady Gaga turned to companies with a strong brand and a strong Internet presence on Social Networks
- Starbucks
- Lady Gaga + Farmville = Gagaville
Product Placement: Lady Gaga does not just sing, she also makes video clips. In these, she focuses on quality, tells a story and play with new technology tendencies. In addition she is the queen of product placement in her videos.
How many brands can you name in this clip?
Psst! Rumour Has It... 
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